Adam chiappe

A commercial I wrote whilst at Grey London in 2024, the narrative sees a mother returning to cycling after a long hiatus. She struggles to keep pace with her friends across the beautiful and challenging Irish countryside.

But through a touching message that she receives from her daughter, using the Vodafone network, she finds the spirit to carry on, highlighting how ‘Every Connection Counts’.

The TVC was directed by BAFTA award-winning director, Charlotte Wells, famed for the award-winning film, Aftersun (2022).

A commercial I creative directed and wrote for Rekorderlig Cider. It was directed by the amazing Andreas Neilsson through Biscuit films. 'Silver Skaters' was the first global TV commercial for the cult Swedish cider brand. It was the most challenging shoot I've ever worked on due to the -30 shooting conditions, and the fact all the skating stunts were done for real. It won a coveted yellow pencil at the D&AD awards.

‘Cocoa’ is one of many commercials for Direct Line which I’ve Creative Directed over the last few years at Saatchi’s. It was written by the talented creative team Hector & Ollie at Saatchi & Saatchi.

I helped develop the creative for sponsorship of European Rugby, the idea was to combine slick photography with lines that sounded like they came from the touchline, not the corporate box.

‘Bottle Bang’ was a commercial written primarily for the African and Asian markets. It depicts the big bang moment when the new Guinness stout bottle design is born. Made in LA by prologue films & Klye Cooper - famed for his epic Hollywood title sequences including the film 'Seven & Iron Man'.

A new brand campaign I helped create in 2023 with the great team at Red Brick Road, ‘Owl’ is a character who ‘from her mantle piece’ shares her perspective as to why its wise for people across the UK to use Hillary’s instead of taking on curtain/blind projects themselves. Owl is voiced by Jennifer Saunders, and directed by Dom & Nic at Outsider.

Directed by Lionel Goldstein in China, Ear Tennis was made for a relatively small budget. Apparently it was four votes off winning the Grand Prix for film at the Cannes Advertising festival, but it lost out because one jury member apparently said it was “easy to do a great ad for a great product with 1 million pounds”, ‘Ikea lamp’ piped it to the post.

A social film we wrote and creative directed to celebrate the British Lions tour & Cricket Ashes against Australia.

This is an initiative I helped create where we worked with twenty-two independent businesses on the Columbia Road to put colourful ‘Open & Closed’ shop signs in their windows with a range of positive community messages, in a show of solidarity for London high streets. The signs make the point that the high street is the heartbeat of any neighbourhood - it brings the community together and reflects their values. If local shops don’t stay open, local communities break down. Catherine Chester-Levy of the local business ‘Jump Like Alice’ said: "It’s scary seeing what’s unfolding in places like the West End. We just hope in the future we will return to some normality.” Local independent shops bring benefits like tourism, creativity, cultural vibrancy and cohesion to areas like Columbia Road. But their future is very uncertain. Business owners and local communities fear being displaced by ever growing Amazon warehouses. The signs reflect strong community values felt during lockdown, but more needs to be done to protect those values on the high street.

Before the virus, high streets were already struggling with the rise of online sales and a broken business rates system that worked for online retailers. The business rate holiday is helping small businesses, but what’s needed now is a new and fairer tax system, to give confidence that there is a future for thriving high street communities. Signs for the Times is a very simple grass roots idea, with real potential to kick off as a movement. It would be great if hundreds more London shops can get involved to raise awareness and spark more action.

Launch film created as part of a new 2020 integrated campaign for Azimo global money transfers.

The brief was to create an iconic image that felt like the onset of a heart attack. After lots of research talking to medical specialists, we decided upon the belt image. This was an image that really resonated with people and actually helped save many lives.

The most rewarding part of this project was receiving letters from people who had suffered heart attacks and who told us that the feeling of a belt tightening was exactly how it had felt for them. They had remembered the iconic image telling them to ring 999, something they may not have done without seeing the poster

I helped with a global brand repositioning for ‘Fairtrade’ the original purpose brand. Fairtrade’s leadership was under threat, a next generation of customers didn’t understand the brand and they faced 460 competitors many of whom aligned with ‘topical’ social issues. The current positioning wasn’t set up to accelerate fortunes, as it relied on brand partners to amplify an idea of “Don’t feed exploitation.” This was too ‘activist’ for the mainstream & too negative for partners to support in comms. We had to find a new narrative that reminded all about Fairtrade leadership - so they shouted about them. A new brand identity, campaign and narrative of ‘Choose the World you Want’ did it.

Poster campaign for Murphy’s Ireland which ran predominantly around the Cork area, reminding locals that it was the only place where Guinness was second to their favored stout ‘Murphy’s’.

Press play icon to watch full case study.

For the digital launch of the Nissan Qashqai across Europe we created a fictitious sport called ‘Qashqai Car Games’, which was basically hi-octane skateboarding for cars. To make is seem as authentic as possible we created a car games sports site which introduced the different teams, drivers, events and merchandise. We worked with influencer’s and specialized car bloggers to help ignite online discussions around the sport. The campaign became highly successful in spreading the news of the Qashqai’s launch to a younger harder to reach audience. It won many industry awards including a silver and bronze at the Clio awards in the US.

A fun spot I wrote in collaboration with The Armoury productions. ‘Tortilla Takedown’ was part of a channel 4 comedy brand takeover for Mccoys.

One of many EE commercials for which I was a writer and CD, ‘Spider’ was produced as a piece of digital content in collaboration with Google. In the action we see Kevin Bacon play multiple characters in a offbeat gameshow setting. In the spot Kevin’s character ‘Chuck’ uses the intelligent Google Nexus to help him escape from the clutches of a hungry Tarantula spider. The viral film has been viewed over 3 Million times online.

Press campaign for premium American beer brand ‘Rolling Rock’. I wanted to bring a sense of authentic Americana to the imagery, whilst highlighting the distinctive green colour of the bottle.

Press play icon to watch game demo. Knife City was designed as a real game demo for X box and Playstation consoles, and distributed at HMV, outside nightclubs and as a ‘give away’ with gaming magazines. The illusion of the game demo is shattered when a computer character is stabbed and turns into a real boy, highlighting the very real dangers and consequences of knife crime. The campaign is still highly effective amongst its target.

Fruit Shoot Global ad produced in 2018 whilst at Saatchi & Saatchi London. Its a celebration of all the 'Things' that kids are into. Directed by the talented Los Perez through Blink.

Directed  by Daniel Kleinman in Buenos Aires, amazingly all the stunts were shot in camera. We closed off the cities equivalent of Regent Street, and dropped cars from the top of buildings, much to the aggravation of some locals. The commercial is seen here with our original choice of music, we were unable to use it as it contained too many music samples, which made it difficult to clear.

A short film I helped Write and create in partnership with The Armoury productions and 2050 London.

Directed by Nick Gordon in Queenstown New Zealand. Tandem was one of a campaign of three commercials.

It won numerous advertising awards including a bronze Cannes lion.

Directed  by Ruben Fleischer in LA, this started out life as small idents for CD-UK, a popular Saturday morning music programme. The budget was tight, we were lucky to find a jumping hydraulic police car (which was from a movie prop house), police costumes, and the directors friend starred in the ads. It was all shot with genuine people, and real gangster types.

The highlights were driving along in the car with music blasting out and seeing peoples genuine reactions to the pimped out cop car. Ruben has gone on to direct Hollywood films, with the popular ‘Zombieland’ starring Woody Harrelson under his belt

In this commercial shot by James De Frond, British comedy character Keith Lemon orders an Horange oooch! The shoot was nearly postponed, as on the way to the location Keith was attacked by an 'orrible Hoctopus which nearly put 'im in 'ospital!! ...H'ouch!!!

Click play icon to view. ‘Future’ is one of a series of commercials directed by Kuntz & Maguire for German sausage brand ‘BiFi’.

Bifi is the German equivalent of Pepperami. The brief was ‘work food’ and the client wanted something cult and humorous as the brand was in decline. We discovered Germans loved American comedy, so we decided to invent our own American-style mini sitcom, based around a fictional factory called ‘Zomtec”. The commercials were dubbed in German to give them a truly authentic feel.

The campaign was very successful for the brand, and for us was exciting because it was one of the first campaigns to work in a truly integrated way. It had a fictional website, products, webcams, and a real car racing team which toured German cities.

Directed  by Daniel Kleinman, the ad highlights a true story of the designer’s inspiration for the Audi TT. They had a month to design a new concept car, and listened to three artists – Miles Davis, Jimi Hendrix and Frank Zappa.  Originally we wanted to use Frank Zappa, and even spoke to his daughter “Moon Unit” on the phone. In the end the head client loved Jimi Hendrix, and promised if we use him he would not make us put the clichéd car driving shots all the way through the commercial. The advert was never designed to sell more TT’s as they had completely sold out; its intention was to make the whole Audi brand cool.

Created by Nexus animation, our task was to launch a new campaign to strengthen Boddingtons ‘cream of Manchester’ positioning. The campaign was probably one of the last beer adverts to use animation, as new beer laws soon took effect.

Our idea was to create a character that was a playboy male cow; this created much talk ability through it’s mixed up gender reference.  Debates ensued as to whether the udders were a phallic reference to his genitals, a mistake by the agency, or a cow that simply grazed from the other side of the fence; the campaign was highly successful through the line and with the brewery trade.

One of a series of commercials we wrote for the launch campaign of ‘Twisted Jeans. This one directed by the legendary by Dom & Nic. At the time Levi’s were struggling as a brand, hit by the ‘Jeremy Clarkson’ effect, teenagers did not want to wear the same jeans as their dad. The solution was reinventing the jean.

The initial brief was based around the new product called engineered jeans, we decided to focus on the point of difference ‘The twisted side seam’ and referred to them as ‘Twisted jeans’. The campaign was a big success, and the product is still sold in shops today.

A Cannes gold winning campaign we worked on early on in our careers at BBH. The brief was to reinforce the heritage of each garment.

The sculptures were created by artists from the Royal College of Art and Central St Martins.

A Commercial I wrote & Art directed for 'The Sun' newspaper. It was directed by the talented MJ Delaney - who directed the critically acclaimed feature film 'Powder Room' featuring Jamie Winston. The 60sec launch version ran across the UK & Scotland on the 1st Jan 2014. The narrative depicts the good folk of Britain getting in training for their Summer hols, in dreary old Jan!

This poster was part of the Olympics campaign where we used ‘to scale’ billboards to demonstrate the amazing feats which athlete’s achieve.

Shot by Dom & Nic this commercial brings a little bit of Walt Disney into the real world. CG work by the frame store, I think they borrowed a few squirrels from Tim Butons ‘Willy Wonker’ which they had recently completed the post production work on!

Little project for the launch of a Royal Mail personalized stamp service. Shot by Ben Dawkins, this clip has taken on a viral life of its own with Youtube cat fans, gaining millions of hits.

One of a series of bizarre commercials we wrote based around humans performing mating rituals usually associated with the animal kingdom. Why go to such extremes when you can simply use Lynx?

Directed by Daniel Kleinman.

I helped create an integrated 2022 brand campaign focused on the expertise of the staff at Carpetright. The campaign ran as a 30sec commercial, a series of sponsorship idents, in-store/point of sale assets, digital banners, and posters.